Corporate identity

Corporate Identity is a basic tool for creating the company’s brand image in the market. This term usually defines the whole of symbols and behaviors used in the company in order to obtain clear and consistent identification of the market and distinctions among competing brands. Coherent visual system is the most important element of a comprehensive identification, and its base is a brand’s logo. Corporate identity determines the success of market and product marketing.

 
Expamples of trademark usage

Corporate identity consists e.g.:

• logotype (with variants depending to type of background)
• coloristics (common for logos, websites, stationery, etc.)
• typography
• website
• all promotional publications of the company (business cards, letterheads, envelopes, invitations, etc.)